Simon West Fine Jewellery - Melbourne (VIC)

Dylan DOnofrio James and Angela were both amazing to deal with during the process of purchasing an engagement ring and also wedding bands. Very professional and fantastic people to deal with. Wouldnt go anywhere else but Forever Diamonds. Best in the business.

jasper dizon Came in around 11:30 on a busy Saturday at castle towers and we were served by Ella. Her customer service was amazing- really connected with customers so well without going overboard and greeting customers with a genuine smile. She got what I wanted done really quickly as well. So good Ella keep up the excellent work!

Mike Great place and person running the shop. Jurnii really made an impression on me. Definitely in a league of their own. Looking forward to seeing what they bring this season.

Jacki Cook Desma I think you and your team are incredible in what you do. I have had a few special pieces of jewellery made by Desma over a number of years and everytime I have been very very happy. Today was no exception! I asked Desma to create something from items of jeweller that I either no longer wore or they were missing gems. I now have a unique piece that holds special memories for me. Thank you so much Desma, you listen and then you create!!

Dion Kritas I had a deeply sentimental gold chain and cross given to me by my godparents when I was christened as a baby. Over time, I outgrew it, but it remained incredibly meaningful to me, and I knew I wanted to have it reworked into a new, wearable piece that I could continue to wear every day. After searching extensively for a jeweller who could take on this special project, I found Mehdi at Gem Empire — and I couldn’t be more grateful. Unlike most jewellers who outsource their casting and manufacturing, Mehdi does all his work in-house, which meant he was one of the very few who could actually melt down and reuse my original gold in the new piece. He carefully designed the new chain and cross digitally and made sure I was completely happy with it before proceeding. He even created a detailed wax model so I could visualise it before it was made in gold. His attention to detail is truly unmatched. Mehdi was incredibly patient, professional, and thorough throughout the entire process, making sure every element was exactly as I envisioned. His craftsmanship, dedication, and fair pricing genuinely set him apart — he’s one of the best jewellers I’ve ever come across. It’s rare to find someone so genuine and passionate in this industry, and it was refreshing to experience that with Mehdi. I will never go anywhere else for jewellery. I wholeheartedly recommend Gem Empire to anyone looking for quality, integrity, and exceptional service. If I could give more than five stars, I absolutely would. Thank you again, Mehdi — words can’t express how impressed and grateful I am.